Saturday, June 21, 2014

Acquisitions and Mergers spree continues in 2014 for Product Development service space

The Product Development service company’s acquisition/merger spree that was initiated by Accenture in 2013 continues in 2014 as well. In first half of year, we had Accenture complete the acquisition of Businesses from evopro group, KPIT acquire North Carolina basedI-Cubed, while Kalypso another Product Development service firm merged with Integware and DataSquare.

What does it mean for the Industry?

  • Consolidated vendor solutions and offerings to cover entire breadth and depth of product development process
  • Product services can be offered more easily around the whole ecosystem which nurtures customers and other stakeholders
  • Streamline hand-off and hand-shake between multiple processes and touch points which are critical for a successful product launch
  • Enable manufacturers to have a holistic views and capabilities for their new product innovation and launches

Also, some of the key acquisitions bring with them new thought leadership to change the product development services offering altogether.

Accenture gains access to highly-skilled employees in Germany, Hungary, Romania and Turkey, with deep expertise in software development, testing, and implementation, as well as automation and engineering solutions. These solutions also include integrated product lifecycle management processes, embedded software, analytics and an ‘everything as a servicedelivery approach. 

We are already seeing how Accenture’s last year’s acquisitions is becoming a game changer. Last week, Accenture announced the formation of Accenture Product Lifecycle Services (APLS), a new business service aimed at helping manufacturing clients better organize, develop and manage products and services, from ideation to retirement. They are leveraging all the 3 acquisition i.e. PCO Innovation, PRION Group and Businesses for the APLS. However, we still have to see if Accenture acquires a CAD/CAM Engineering Services outsourcing company.

With the merger of Kalypso and Integware, Kalypso expands the firm’s presence in the aerospace and defense, automotive, and energy industries in addition to life sciences, the most successful business of Integware.  The merger with DataSquare makes the European presence for Kalypso stronger; also it adds a few resources to their Oracle & Aras Product Development practice in Europe.

KPIT acquisition of I-Cube is an interesting one. KPIT Cummins Infosystems is a spinoff from Cummins was established in 1990, and became a public listed company in India in 1999. In 2013, KPIT Cummins dropped “Cummins” from its name and rebranded itself as KPIT. KPIT key strengths are in the Automotive, Manufacturing and Energy & Utilities industries. 

Before I-Cubed got acquired last week by KPIT, I-Cubed itself in March 2014, had acquired Akoya, Inc., a Chicago-based supply chain analytics solution provider of patented analytic software that helps manufacturers reduce product costs by identifying pricing inefficiencies and optimizing supplier management decisions. The I-Cube acquisition by KPIT will lift its Automotive and Manufacturing practice, as I-Cube is one of the leading service provides for CAD/CAM data migration and has Products, tools and accelerators that can help organizations in the Product Development processes. KPIT also gets access to PTC & Aras partnership that I-Cube has and will strengthen KPIT presence in North America.

There are a few Product Development services providers that are potential targets for acquisition. However, to be a potential acquisition target they need to have excellent Intellectual properties, industry domain expertise, software vendor partnerships and must have value added services. Just by relying on resources and good client base is not going to be enough. I hope there is more great news coming in second half of year.